My name is Bugg Beeler, I am 27 years old residing in Hico, TX.

I am , one of the founders of Rodeo Road Essentials, a family-owned company built from my passion for horses, rodeo, and helping equine athletes perform at their best.

What started as a search for something to help my own horses has grown into a business that allows me to serve horse owners across the country. Before Rodeo Road Essentials was founded, I rodeo'd professionally and trained barrel horses. I still train horses and compete while focusing on Rodeo Road Essentials.

Outside of running my business and training horses, I'm passionate about the western lifestyle and the values it represents—hard work, honesty, faith, and community. Whether I'm in the arena, working with customers, clients, or continuing to learn more about equine health and wellness, my goal is always to help horses stay healthy and give riders confidence in the care of their horses, and on the backs of their horses. Which is where Tomahawk saddlery has made a huge mar

My name is Hadley Spence, and I’m an upcoming high school senior who competes in barrel racing and pole bending. Over the past year, I’ve had the opportunity to compete in tomahawk saddles, and I have truly been impressed with the quality, comfort, and performance it has provided me every time I enter the arena.
I’ve been blessed to accomplish goals I’m incredibly proud of, including being the ANHA 2024 All-Around Champion, a 3-time State High School Rodeo Qualifier, 2026 Region 3 Pole Bending Champion, a 2-time Junior NFR Qualifier, Top 10 in the average in barrel racing at the Junior NFR, IFYR pole bending round winner, and Top 10 in the barrel racing average at IFYR.
I’m incredibly grateful for the horses, opportunities, and people that have helped me along the way, and I’m excited to continue chasing my goals with Tomahawk by my side.

Kinlee Cowen, a 14-year-old cowgirl from Grandview, Texas. I’m excited to be starting my high school rodeo career, where I’ll be competing in barrel racing and pole bending. Horses have always been a huge part of my life, and I’m looking forward to this next chapter in the arena.

My biggest goals are to continue improving as a rider, qualify for bigger rodeos, and one day compete at the highest level of the sport. Every ride is another opportunity to learn, grow, and become a better horsewoman.

I believe success comes from hard work, consistency, and always putting my horses first. Whether I’m at home training or hauling to my next rodeo, I’m committed to giving my best every day.

I’m proud to ride in Tomahawk Saddles. Their quality, comfort, and fit help keep my horses and me performing at our best, giving me the confidence to focus on every run.